Privacy Policy
1. Introduction
Welcome to McCarthy Valets. Your privacy is important to me. This Privacy Policy outlines how I collect, use, store, and protect your personal information in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using my services—whether you’re making a booking, submitting an enquiry, or signing up to receive updates—you agree to the practices described in this policy.
2.What Information I Collect
I may collect the following types of personal data:
-
Identity Information:
Your name or business name
-
Contact Information:
Email address, telephone number, and address (home or business)
-
Service Details:
Type of service requested, date and time of booking, vehicle details (e.g. make, model, registration)
-
Marketing Preferences:
Your consent to receive service updates, offers, or newsletters
-
Payment Information:
Only collected if you make a direct payment—processed securely via BACS, Square, SumUp, or Wix Payments
-
Technical Data:
IP address, browser type, and usage data when visiting the website
3. How I Use Your Information
Your data will only be used for appropriate business purposes, such as:
-
Arranging and confirming vehicle valeting or detailing appointments
-
Responding to your enquiries or customer service needs
-
Sending service-related updates or reminders
-
Sharing occasional promotions or offers (only if you’ve opted in)
-
Managing invoicing and record-keeping for tax compliance
I will never sell or share your data with third parties for marketing purposes.
4. Legal Basis for Processing
I only process your data where one or more of the following applies:
-
Consent: You’ve given clear consent (e.g. for marketing emails)
-
Contractual necessity: To fulfil a booking or service agreement
-
Legal obligation: Where required for compliance (e.g. HMRC records)
-
Legitimate interests: To run the business efficiently, without overriding your rights
5. How Your Information is Stored and Protected
I take your data security seriously:
-
All electronic records (emails, booking forms) are password-protected and protected by two-factor authentication
-
Only authorised personnel (myself or any approved support) can access your data
-
I use secure platforms such as Google Workspace, Wix, and HubSpot for communications and record-keeping
Data is retained only as long as necessary—typically 6 years for booking and payment records, in line with UK tax law.
6. Your Rights Under GDPR
You have the right to:
-
Request access to the data I hold about you
-
Ask for corrections to inaccurate or incomplete data
-
Withdraw consent at any time (e.g. unsubscribe from emails)
-
Request deletion of your data, unless retention is required by law
-
Object to or limit how your data is processed
-
File a complaint with the Information Commissioner’s Office (ICO) if you’re concerned about data misuse
7. Third Parties and Data Transfers
I may use trusted third-party tools to operate the business (e.g. Wix for web hosting and email, Square or SumUp for payments). These services have their own GDPR-compliant privacy policies.
No personal data is transferred outside of the UK or EEA unless the receiving service guarantees adequate data protection.
8. Cookies
Cookies are used to improve your experience on the website and help me understand visitor activity. You can adjust your cookie preferences at any time via your browser settings.
9. Contact Me
If you have any questions or wish to make a request regarding your personal data, please get in touch:
McCarthy Valets