Privacy Policy

1. Introduction

Welcome to McCarthy Valets. Your privacy is important to me. This Privacy Policy outlines how I collect, use, store, and protect your personal information in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using my services—whether you’re making a booking, submitting an enquiry, or signing up to receive updates—you agree to the practices described in this policy.

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2.What Information I Collect

I may collect the following types of personal data:

• Identity Information:

  Your name or business name

• Contact Information:

  Email address, telephone number, and address (home or business)

• Service Details:

  Type of service requested, date and time of booking, vehicle details (e.g. make, model, registration)

• Marketing Preferences:

  Your consent to receive service updates, offers, or newsletters

• Payment Information:

  Only collected if you make a direct payment—processed securely via BACS, Square, SumUp, or Wix Payments

• Technical Data:

  IP address, browser type, and usage data when visiting the website

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3. How I Use Your Information

Your data will only be used for appropriate business purposes, such as:

• Arranging and confirming vehicle valeting or detailing appointments

• Responding to your enquiries or customer service needs

• Sending service-related updates or reminders

• Sharing occasional promotions or offers (only if you’ve opted in)

• Managing invoicing and record-keeping for tax compliance

I will never sell or share your data with third parties for marketing purposes.

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4. Legal Basis for Processing

I only process your data where one or more of the following applies:

• Consent: You’ve given clear consent (e.g. for marketing emails)

• Contractual necessity: To fulfil a booking or service agreement

• Legal obligation: Where required for compliance (e.g. HMRC records)

• Legitimate interests: To run the business efficiently, without overriding your rights

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5. How Your Information is Stored and Protected

I take your data security seriously:

• All electronic records (emails, booking forms) are password-protected and protected by two-factor authentication

• Only authorised personnel (myself or any approved support) can access your data

• I use secure platforms such as Google Workspace, Wix, and HubSpot for communications and record-keeping

Data is retained only as long as necessary—typically 6 years for booking and payment records, in line with UK tax law.

6. Your Rights Under GDPR

You have the right to:

• Request access to the data I hold about you

• Ask for corrections to inaccurate or incomplete data

• Withdraw consent at any time (e.g. unsubscribe from emails)

• Request deletion of your data, unless retention is required by law

• Object to or limit how your data is processed

• File a complaint with the Information Commissioner’s Office (ICO) if you’re concerned about data misuse

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7. Third Parties and Data Transfers

I may use trusted third-party tools to operate the business (e.g. Wix for web hosting and email, Square or SumUp for payments). These services have their own GDPR-compliant privacy policies.

No personal data is transferred outside of the UK or EEA unless the receiving service guarantees adequate data protection.

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8. Cookies

Cookies are used to improve your experience on the website and help me understand visitor activity. You can adjust your cookie preferences at any time via your browser settings.

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9. Contact Me

If you have any questions or wish to make a request regarding your personal data, please get in touch:

McCarthy Valets

Email: mccarthyvaletservices@outlook.com